About The Campaign

  Every mom is essential.

Mothering during a pandemic has been exceptionally challenging for caregivers everywhere. It takes a community, at the best of times. Mom, you are resilient. You rose to the occasion—for your families, for your friends, for your community. 

Join us in rising up to celebrate essential mothers and all those who stepped in to help “mother” this year. Proceeds from this campaign supports the Alliance of Moms’ mission to serve and empower young moms in foster care during a time when they need it most.


On Mother’s Day, which is May 9th—join Alliance of Moms as a united group of advocates and post your Essential Mother t-shirt in solidarity on Instagram.